AMC Theatres is leaning all the way into the couture energy of The Devil Wears Prada 2 by releasing a popcorn bucket shaped like a designer‑style handbag — and fans are already calling it the next must‑have movie collectible. Inspired by the iconic fashion world at the heart of the franchise, the bucket is part merch, part accessory, and fully engineered to go viral. Early images show a glossy red purse silhouette with a top handle, metallic detailing, and a flip‑open compartment for popcorn. It’s theatrical, dramatic, and exactly the kind of marketing flourish a movie about high fashion deserves.
Why AMC Is Betting Big on Designer‑Style Merch
The original Devil Wears Prada became a cultural touchstone thanks to its sharp humor, fashion‑industry satire, and Meryl Streep’s icy‑perfect Miranda Priestly. With the sequel arriving nearly two decades later, AMC is tapping into that nostalgia — and the internet’s obsession with novelty popcorn buckets. From Dune’s sandworm to Barbie’s pink convertible, these limited‑edition containers have become collectibles in their own right. A handbag‑shaped bucket feels like the natural evolution: a wink to the film’s couture roots and a guaranteed social‑media magnet.
What the Handbag Bucket Looks Like
According to early previews, the bucket resembles a structured mini‑bag with a glossy finish, gold‑tone accents, and a top handle that makes it look surprisingly wearable. The interior opens to reveal a popcorn compartment, and some fans have joked that it’s “the first popcorn bucket you could actually take to brunch.” AMC hasn’t confirmed whether multiple colorways will be released, but the red version already has moviegoers planning outfits to match.
Fans Are Already Losing It Online
Within hours of the reveal, social media was flooded with reactions ranging from “I need this immediately” to “Miranda Priestly would absolutely approve.” Fashion accounts, movie bloggers, and even resale watchers have chimed in, predicting that the bucket will sell out instantly and appear on secondhand marketplaces for eye‑watering prices. Given the frenzy around past AMC collectibles, that prediction feels more than plausible.
A Marketing Move That Blends Cinema and Couture
The handbag bucket is more than a cute gimmick — it’s a clever bridge between the film’s fashion‑industry setting and AMC’s growing line of pop‑culture merch. As The Devil Wears Prada 2 gears up for release, the bucket serves as both a promotional tool and a fan‑driven cultural moment. It’s playful, stylish, and perfectly aligned with the movie’s legacy of high‑gloss satire.
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