Dairy Queen Unveils Spellbound Series Featuring The Enchanted Oreo Blizzard And Mystery Plush Keychains

Dairy Queen is bringing magic, color, and fiery heat to spooky season with its first dedicated holiday menu lineup. This week, International Dairy Queen officially unveiled the Spellbound Series, a limited-time Halloween collection landing at participating U.S. locations from Monday, September 28 through Sunday, November 1, 2026. The seasonal rollout introduces an ube-infused Oreo Blizzard, an interactive foaming beverage, a blazing pepper dipping sauce, and collectible blind-box plush keychains.

Inside The Spellbound Series Lineup

The Halloween lineup pairs sweet purple soft-serve innovations with interactive beverage mechanics and intense savory spice:

• Enchanted Oreo Blizzard Treat: Blends classic Oreo cookie pieces, a sweet ube-flavored base (derived from purple yam), and an enchanted purple shimmer into Dairy Queen's signature vanilla soft serve.
• Bubble Brew DQ Sparkler: Combines blood orange and lemonade flavor profiles with sparkling water over ice, topped with a layer of velvety cold foam. Stirring the beverage activates a foaming reaction that causes the potion-inspired drink to bubble.
• Ghost Pepper Sauce: A fiery dipping sauce featuring smoky ghost pepper heat, created to pair alongside Dairy Queen's classic four-piece Chicken Strip Basket served with french fries and Texas toast.

Mystery Blizzard Buddies And Golden Ticket Promotion

To complete the Halloween celebration, Dairy Queen is introducing limited-edition DQ Mystery Blizzard Buddies plush keychains available for $4 with any purchase while supplies last.

Sold in surprise mystery packaging, fans can unbox one of five Blizzard-inspired character designs: Blizabeth, Flip, Blenda, Brrrnie, and the rare golden plush Goldie. Fans who unwrap the golden Goldie plushie win free Blizzard Treats for an entire year through the DQ Rewards sweepstakes program.

"For the first time ever, DQ is unveiling a Halloween collection with the NEW Spellbound Series… inviting fans to embrace the magic of the season using all their senses," announced Dairy Queen in its official newsroom release.

The entire Spellbound Series menu and plush keychain promotion will be available for a limited time across participating U.S. stores through November 1, 2026.