Domino’s is turning up the heat this summer with a stealthy rollout of three chef-created “secret menu” pizzas, now available nationwide as part of the chain’s returning $9.99 “Best Deal Ever” promotion. Though not listed on the standard menu, these underground pies are fully orderable online through August 3, 2025—and they’re already generating buzz among fans eager to try something new without breaking the bank.
Meet the Secret Stars
Each of the new pizzas was developed by Domino’s in-house chefs and named after its creator, offering a unique twist on classic flavor profiles:
- Rachel’s Sweet Buffalo is a bold remix of Hawaiian and Buffalo styles. Built on a New York Style crust, it layers robust tomato sauce, pepperoni, bacon, pineapple, and a drizzle of hot Buffalo sauce. It’s sweet, spicy, and unapologetically divisive—perfect for pineapple-on-pizza defenders.
- Spencer’s Garlic Parm Bananza (yes, that’s spelled with an extra “a”) is a savory, tangy take on sausage and peppers. It features a Handmade Pan crust topped with garlic parmesan sauce, sausage, banana peppers, and a generous sprinkle of Parmesan and Asiago cheeses.
- Hannah’s Alfredo Veggie Melt is the go-to for veggie lovers. Served on a Crunchy Thin crust, it’s loaded with alfredo sauce, spinach, feta, green peppers, onions, mushrooms, and more Parmesan/Asiago cheese. It’s light, creamy, and packed with texture.
How to Order the Secret Pizzas
While these pies aren’t visible on the in-store menu boards, they’re fully customizable and available for $9.99 each when ordered online or through the Domino’s app. Customers can either build them manually using the listed ingredients or follow Domino’s digital prompts, which now highlight the secret menu options during checkout.
The deal applies to all crust styles—including Hand Tossed, Handmade Pan, New York Style, Gluten Free, and Crunchy Thin—and includes unlimited toppings, sauces, and cheese combinations. According to Domino’s, there are over 34 million ways to build a single pizza, but these three chef-approved combos offer a curated shortcut to something delicious.
A Strategic Slice of Innovation
The secret menu drop is part of Domino’s broader push to reignite customer creativity and drive digital engagement. By combining exclusive recipes with a fan-favorite price point, the brand is tapping into the same energy that made “menu hacks” and TikTok food trends go viral. And with the $9.99 deal running through early August, there’s plenty of time to try all three—and maybe invent your own.
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