Frida, the baby-focused lifestyle brand known for turning parenting taboos into viral products, has done it again. Following the summer success of its breast milk–flavored ice cream, the company has released Boogie Bites, a line of booger-inspired gummy candies just in time for Halloween and cold season.
The gummies are designed to look like actual boogers—three “delightfully disgusting” shapes and colors—and are described as sweet and salty, with a hint of sour. According to Frida, the candy is a “germ-free alternative” for kids who proudly pick their noses and a humorous treat for parents who’ve survived flu season.
What’s Inside
Boogie Bites are:
- Packed with vitamin C
- Shaped and colored to mimic real boogers
- Sweet, salty, and slightly sour
- Free of actual boogers (thankfully)
Each box retails for $3.99 and is available exclusively through GoPuff, making it a limited-time novelty item for adventurous snackers.
Why Frida Made This
Frida’s press release explains the logic behind the launch:
“Boogers are gross, but Frida knows the grossest moments are the most universal.”
The brand is known for its NoseFrida snot-sucking tool, so the candy is both a nod to its core product and a playful way to normalize the messiness of parenting.
Trick or Treat, Literally
Boogie Bites are positioned as a trick-heavy Halloween treat, joining the ranks of other shock-value snacks like Jelly Belly’s BeanBoozled. But unlike those, Boogie Bites aren’t part of a game—they’re meant to be eaten and enjoyed (or at least tolerated) as-is.
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