In a move that’s equal parts daring and delightful, parenting brand Frida has teamed up with boutique creamery OddFellows to launch a limited-edition ice cream flavor inspired by breast milk. Yes, you read that right: Breast Milk Ice Cream is now available nationwide, and while it doesn’t contain actual human milk, it’s designed to mimic the taste, texture, and nutrient profile of the real thing.
The flavor debuted on August 5 to coincide with National Breastfeeding Awareness Month, and it’s already stirring up a mix of fascination, praise, and raised eyebrows across social media.
What’s Actually in It?
Despite its provocative name, the ice cream is made with traditional ingredients like milk, heavy cream, egg yolks, sugar, and skim milk powder, but it also includes salted caramel, honey syrup, and a splash of liposomal bovine colostrum—a nutrient-rich compound that mimics the yellowish hue and health benefits of early breast milk.
Frida describes the flavor as “sweet, a little salty, smooth, with hints of honey and sprinkles of colostrum,” and early tasters say it’s surprisingly palatable—creamy, subtly sweet, and oddly comforting.
Where to Try It
The ice cream is available for nationwide shipping via Frida’s website, priced at $12.99 per pint, with a two-pint minimum. For those in New York City, Frida is hosting a pop-up at OddFellows’ Dumbo location from August 5–10, offering free scoops daily from 12–1 p.m..
Why Breast Milk?
The campaign is more than just a quirky flavor drop—it’s a strategic launch tied to Frida’s new 2-in-1 Manual Breast Pump, and part of a broader push to normalize conversations around breastfeeding. The brand says the ice cream is meant to answer the age-old question: What does breast milk actually taste like?—a curiosity that’s recently gained traction thanks to celebrities like Kourtney Kardashian and Ashley Graham, who’ve publicly discussed sampling their own supply.
Reactions Are Mixed
Online responses range from enthusiastic to bewildered. Some applaud the campaign for destigmatizing breastfeeding and maternal health, while others question the concept’s hygiene, taste, and necessity. Still, the buzz is undeniable—and Frida seems to be leaning into the controversy with cheeky slogans like “Just like mom used to make” and “Taste it for yourself” emblazoned on branded ice cream trucks.
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