Goldfish Unveils Bold New “Awesome Sauce” Flavor for Summer 2025

Goldfish Crackers are back at it, once again pushing the boundaries of flavor innovation. This summer, the beloved snack brand is launching its first-ever Awesome Sauce flavor—a limited-edition release inspired by a fan-favorite condiment from top restaurant chains. Described by the Goldfish team as “sweet, smoky, and tangy,” this new flavor is set to bring a playful burst of bold taste to snack time.

Inspired by Iconic Condiments

The Awesome Sauce Goldfish aim to capture the unique zing of that well-known chicken sandwich sauce many crave. Infused with hints of sweet mustard, creamy vinegar, and a delicate smokiness, these crackers promise a flavor adventure in every bite. According to Goldfish senior director of marketing Mike Fanelli, the new variety is designed to evoke the unmistakable flavor profile of your favorite fast food sauce, while staying true to the fun, lighthearted spirit of Goldfish.

A Flavor Mashup Worth Savoring

In a move that’s sure to excite longtime fans, Goldfish is not only debuting the Awesome Sauce flavor but also reuniting it with the returning Spicy Dill Pickle variety. Originally a hit when it debuted in 2024, the tangy and boldly flavored Spicy Dill Pickle crackers will be back on shelves. The brand even hints that mixing both flavors together can create a “mouthwatering mashup” reminiscent of that perfect chicken sandwich experience—with all the zing, crunch, and nostalgic vibes you're after.

Limited-Time Availability and Retail Rollout

Goldfish Awesome Sauce and the returning Spicy Dill Pickle crackers are set to hit store shelves this summer for a limited time only. Priced at a suggested retail price of $3.69, these bold new offerings will be available at major retailers including Target, Walmart, Amazon, and select grocery outlets. With supplies expected to sell out quickly, snack enthusiasts are encouraged to grab a bag while they last and add a little extra excitement to their summer munchies.