This year, King’s Hawaiian is inviting fans to build their holiday gingerbread houses with something unexpected: its signature sweet rolls. The brand has introduced the King’s Hawaiian Gingerbread House Kit, a playful alternative to the traditional cookie-based version. The kit is part of a collaboration with the Bing Crosby estate, tying into the crooner’s timeless holiday anthem Mele Kalikimaka.
What’s Inside the Kit
Each kit includes:
- 4 12-packs of King's Hawaiian Original Hawaiian Sweet
- Icing
- Island-Themed Edible Accessories
- Wooden skewers
- A mini record with a custom QR code
Unlike traditional gingerbread houses, this kit uses the rolls as the base structure, making the house soft, edible, and shareable. Families can decorate together, then enjoy the rolls as part of their holiday meal. The Gingerbread House Kit is available for purchase online at KingsHawaiian.com at $19.50.
The Bing Crosby Connection
The collaboration with Bing Crosby’s estate highlights the enduring popularity of Mele Kalikimaka, the Hawaiian Christmas song Crosby helped popularize. King’s Hawaiian is using the kit to celebrate its roots while tying into a broader cultural tradition of holiday music and family gatherings.
Early Reactions
Food writers and fans have praised the kit as both innovative and nostalgic. Tasting Table noted that the rolls add a “soft, pillowy twist” to the gingerbread house tradition. AllRecipes highlighted the kit’s ease of assembly, making it accessible for kids and families. Social media posts show decorated houses ranging from simple candy-covered cottages to elaborate holiday mansions.
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