For culinary enthusiasts who refuse to eat a meal without a generous sprinkle of grated cheese, Kraft has officially introduced the ultimate on-the-go accessory for the fall season. Kraft Natural Cheese announced the launch of Pocket Parm, a miniature, fully functional iteration of its iconic grated cheese shaker. Designed specifically to clip directly onto purses, backpacks, and tote bags, the portable condiment doubles as a vibrant, collectible bag charm, seamlessly allowing fast-food fans and restaurant diners to bring their favorite dairy topping wherever they go.
Teasing Three New Grated Cheese Flavors
While the original Kraft Grated Parmesan remains a staple in household pantries, the Pocket Parm release serves as an exclusive, hands-on preview for the brand's upcoming culinary expansion. The miniature shakers provide lucky consumers with an early taste of three brand-new grated cheese flavors well before they officially hit grocery store shelves nationwide in full-size containers in January 2027:
- Tomato Basil Parmesan: A savory blend combining classic grated Parmesan with sweet tomato and aromatic basil notes.
- Garlic Herb Parmesan: A robust, elevated twist on the original recipe, heavily seasoned with garlic and savory kitchen herbs.
- Grated Cheddar: Expanding beyond the traditional Parmesan category entirely, this variation offers the classic, sharp taste of Kraft cheddar in a convenient grated format.
Each pocket-sized bottle comes equipped with a custom-designed collectible charm and a secure clip, playfully bridging the gap between dining convenience and modern fashion accessory trends.
How To Get The Limited Edition Pocket Parm
Rather than a traditional supermarket retail launch, Kraft Natural Cheese is releasing the novelty accessory through highly exclusive, limited-quantity regional drops.
Throughout October 2026, a custom Kraft Natural Cheese mobile billboard truck will serve as a larger-than-life cheese dispenser, rolling through two major metropolitan markets. The experiential truck will make dedicated stops in Los Angeles beginning October 13, followed by a trip across the country to Orlando during the week of October 26. Fans who manage to track down the mobile pop-up can snag a complimentary flavor and bag charm while limited supplies last.
"Parmesan has always been a staple for pasta, but we think it deserves a lot more real estate on the plate," stated Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy. "With new Tomato Basil and Garlic Herb Parmesan flavors—plus new Grated Cheddar—there are even more ways to add Kraft flavor to everything from pizza and salads to sandwiches and vegetables. Pocket Parm gives fans the first taste of what's coming next. After all, if you can Parm almost anything, why not take the Parm everywhere?"
Those unable to grab the exclusive charms in person will simply have to wait until the new flavors make their permanent retail debut early next year.
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