Kraft Mac & Cheese is leaning into chaos this holiday season with its newest release: Apple Pie–flavored mac and cheese. The limited-edition flavor dropped in early November 2025 and is available exclusively online through Walmart's website and select promotional bundles.
According to Kraft Heinz, the flavor was designed to satisfy “the seasonal craving for something that feels both familiar and adventurous.” It’s part of the brand’s ongoing effort to push boundaries and spark conversation, whether that’s delight or disgust.
What’s Inside
The Apple Pie Mac & Cheese features:
- Classic Kraft elbow pasta
- A cheddar-based sauce infused with cinnamon, nutmeg, and apple flavoring
- A sweet seasoning packet meant to mimic the warmth of apple pie filling
The result is a dish that’s creamy, tangy, and spiced, described by early reviewers as “mac and cheese with dessert energy.”
Fan Reactions
Social media is predictably split. Some users are calling it “the most unhinged flavor of 2025,” while others say it’s “shockingly good” and “tastes like fall in a bowl.” TikTok taste tests have gone viral, with reactions ranging from gagging to genuine praise.
Food critics note that the flavor isn’t entirely new—savory-sweet combos like sweet potato casserole and cheese boards with fruit have long been holiday staples. Kraft is simply bottling that crossover into one box.
Where to Get It
The Apple Pie flavor is available for a limited time through Walmart's official site and select holiday promotions. It’s not expected to hit grocery shelves, making it a true collector’s item for fans of novelty food.
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