Lipton, one of the world’s most recognizable tea brands, has officially redesigned its logo for the first time in over a decade, marking a significant shift in its 135-year history. Announced on May 21, 2025, in celebration of International Tea Day, the rebrand introduces a modernized visual identity while maintaining the brand’s signature yellow and red color scheme. The new logo now features the year Lipton was founded (1890), a refined font, and a green leaf garnish, symbolizing the brand’s commitment to freshness and sustainability.
More Than Just a Logo Change
Lipton’s rebrand isn’t just about aesthetics—it signals a renewed focus on evolving consumer tastes and health-conscious lifestyles. Alongside the logo update, the company is launching new tea blends, including English Breakfast and Earl Grey, as well as a fruit and herbal tea line. Additionally, Lipton is expanding its lower and zero-sugar iced tea powders, catering to a growing demand for healthier beverage options.
Honoring Tradition While Embracing the Future
Despite the redesign, Lipton has ensured that its heritage remains intact. The brand’s iconic yellow background, inspired by the sun, and its red badge—a staple of its identity—remain central to the new look. The updated packaging also simplifies individual tea tags, now featuring just an “L” on one side and the tea type on the other.
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