Little Caesars Swings into Action with New Spider-Man ‘Webberoni’ Pizza

Comic book fans and pizza lovers have a massive reason to celebrate this week. Little Caesars, the third-largest pizza chain in the world, has officially swung into a blockbuster collaboration with Sony Pictures to celebrate the highly anticipated upcoming theatrical release of Spider-Man: Brand New Day (hitting theaters July 31).

On Monday, June 22, 2026, the pizza giant officially pulled back the curtain on its latest pop-culture culinary creation: the Webberoni Pizza. This limited-edition menu drop transforms a classic pepperoni pie into a visual and textural tribute to Marvel's iconic webslinger, combining the brand's signature value pricing with exclusive movie memorabilia.

The Anatomy of the Webberoni Pizza

The culinary innovation team at Little Caesars didn't just throw standard toppings on a round crust; they completely reimagined how the meat is processed to fit the web theme. The limited-time pizza is engineered with highly specific visual and flavor profiles:

• The Web Composition: Instead of traditional round meat disks, the pizza features a unique "web" layout made from shredded pepperoni.
• The Melt Matrix: The shredded pepperoni is baked directly alongside a savory, toasted two-cheese blend.
• The Culinary Benefit: According to the culinary team, shredding the meat ensures a perfect, uniform distribution—guaranteeing heavy pepperoni and toasted cheese flavor in absolutely every single bite.
• The Customization Option: For digital shoppers who want a different base flavor profile, Little Caesars app users can pay a small additional fee to have the signature shredded pepperoni "web" design applied to any custom pizza on the digital menu.

The item is available right now at participating locations nationwide for an accessible price point of $8.99 for walk-in "Hot-N-Ready" purchasing or mobile app ordering.

Collectible Boxes, Posters, and Peter Parker's Apartment

Little Caesars is leaning heavily into the collector community by turning both physical locations and the actual delivery vessels into pieces of movie merchandise.

The Swag Rollout

• The Custom Boxes: Starting immediately, all standard pizzas will be served in one of three newly designed, limited-edition Spider-Man: Brand New Day pizza boxes featuring vibrant promotional artwork of the web-slinger.
• The Weekly Posters: Beginning on Monday, July 6, every in-store and online purchase of a Webberoni Pizza will include an exclusive, limited-edition theatrical poster. Three distinct artistic designs will rotate weekly while local warehouse supplies last.

The Real-Life Brooklyn Pop-Up

To kick off the collaboration with massive experiential hype, Little Caesars is hosting a single-day Spider-Man: Brand New Day Pop-Up Experience in New York City—Peter Parker’s home turf.

• The Location: The landmark Greenpoint Terminal Warehouse in Brooklyn.
• The Date & Time: Saturday, June 27, 2026, from 1:00 p.m. to 8:00 p.m. ET.
• The Attraction: Fans can step inside a full-scale, physical replica of Peter Parker's apartment to hunt for hidden movie Easter eggs, capture spectacular photo opportunities, and grab fresh slices of the new Webberoni Pizza.

“Our goal is to connect with consumers in cultural moments and areas where they are passionate,” Greg Hamilton, Chief Marketing Officer at Little Caesars, shared in the official press briefing. “We're thrilled to work with Sony Pictures' Spider-Man: Brand New Day this summer to bring the world's favorite superhero into our stores and homes across the country, creating a unique pizza occasion the entire family can enjoy.”

Fueling the Summer Blockbuster Rush

This cinematic partnership marks an aggressive push by Little Caesars to capture a dominant share of the highly competitive summer dining market. Movie tie-ins have historically proven to be massive traffic drivers for quick-service pizza chains, especially when backed by exclusive physical merchandise and experiential events that can't be obtained anywhere else.

The Webberoni Pizza and custom character packaging are running for a strictly limited time throughout the heart of the summer dining season. Given the massive global fanbase anchoring the Spider-Man franchise, boxes and posters are highly expected to become immediate collector's items.