Nutella Introduces Peanut Flavor—Its First New U.S. Recipe in Over 60 Years

Well, this is wild: after, what, 60-something years of sticking to their OG recipe, Nutella’s finally stepping outside its comfort zone. Yeah, you read that right—they’re rolling out Nutella Peanut. Official word landed in May 2025. Basically, they’re smushing together that chocolatey-hazelnut vibe we all know (and, let’s be real, probably have smeared all over our toast at 2 a.m.) with roasted peanuts. This Frankenstein’s monster of spreads is supposed to hit shelves spring 2026. Ferrero’s making moves, clearly—they’re after those North American snackers.

Let’s get one thing straight, though: Nutella Peanut isn’t just peanut butter with an Italian accent. The Ferrero folks are adamant about that. You’re still getting the classic Nutella base, just with a peanut upgrade, not a full-on takeover. So it’s not, like, Skippy with a cocoa complex. You’ll still get that sweet, creamy indulgence—but now, maybe you’ll feel a bit fancier eating it with apple slices or straight from the jar (don’t act like you don’t).

Oh, and get this—it’s actually being made in the U.S. They’re cranking this stuff out at Ferrero’s Franklin Park spot in Illinois. That, by the way, cost them a cool $75 million to expand, so clearly they didn’t half-bake this idea. Whole thing took five years of taste tests and tinkering. So if you’re a Nutella die-hard or a newbie, they’ve probably had someone like you in mind.

And hey, apparently this peanut thing might just be the beginning. If Nutella Peanut blows up, Ferrero’s basically teased they might drop even more nutty flavors—or some weird limited editions. So, if you’re dreaming of Nutella Almond or who knows, Nutella Cashew, buckle up. But yeah, 2026’s gonna be the year people start arguing about whether the original’s still king. Call me curious—could this be the next spreadable obsession, or just a one-hit wonder? Guess we’ll all find out soon enough.