Olipop, the better-for-you soda brand known for its gut-friendly fizz and nostalgic flavors, has just dropped its most whimsical collaboration yet: Pineapple Paradise, a limited-edition soda inspired by none other than SpongeBob SquarePants. Released ahead of the upcoming film SpongeBob SquarePants: Search for SquarePants, the soda is already making waves among fans of both the cartoon and the brand.
The flavor, which blends juicy pineapple with bright mandarin citrus, is designed to evoke the tropical sweetness of SpongeBob’s iconic fruit-shaped home. But this isn’t just a sugary novelty—each can contains only 4 grams of sugar, 35 calories, and 6 grams of prebiotic fiber, making it a healthier alternative to traditional sodas.
Five Collectible Cans, One Iconic Character
Part of the appeal lies in the packaging. Olipop has released five different can designs, each featuring a unique SpongeBob expression—from goofy grins to wide-eyed wonder. Fans are already racing to collect the full set, with social media flooded by posts like “I bought three boxes already!” and “I genuinely would keep this can forever”.
The cans are available in four-packs at major retailers including Walmart, Target, Whole Foods, and Sprouts, as well as online via Amazon. Single cans can also be found at Circle K locations for those wanting a taste before committing to a full pack.
More Than Just a Soda
Olipop is going beyond the beverage aisle with a full-on fandom experience. From August 8–17, fans can join a special Roblox collab inside the game SpongeBob Tower Defense, where players unlock in-game perks and even earn real-life four-packs of Pineapple Paradise. Then starting September 2, collectors can participate in an in-store can hunt, redeeming points for exclusive merch like stickers, shirts, and even a limited-edition mini fridge in sponge-yellow.
Why It Works
This isn’t Olipop’s first pop culture collab—the brand previously released Minions and Barbie-themed sodas—but Pineapple Paradise may be its most ambitious yet. It taps into millennial and Gen Z nostalgia, while also aligning with Olipop’s mission to make soda healthier and more fun.
According to Olipop’s VP of Brand Strategy, the goal was to “create a flavor that feels like summer in a can, while celebrating a character who’s all about joy, optimism, and living life under the sea.” And judging by the fan response, they’ve nailed it.
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