Pizza Hut is bringing back its iconic heart-shaped pizza for Valentine’s Day 2026 — this time with a nostalgic twist. The chain has teamed up with Backstreet Boys members Nick Carter and Howie Dorough to launch the “Shape of My Heart-Shaped Pizza,” a playful nod to the band’s 2000 hit.
Pizza Hut announced the partnership on February 10, unveiling a limited-time promotion that blends millennial nostalgia with Valentine’s romance. Carter and Dorough star in a new campaign where they pose with heart-shaped pizzas, debate hand-heart gestures, and lean into the boy-band charm that made them icons of the late ’90s and early 2000s.
The Pizza
- Name: Shape of My Heart-Shaped Pizza
- Availability: February 10–22, 2026
- Details: Medium, one-topping heart-shaped pizza
- Price: Starting at $11.99
- Ordering: Available in-store, online, and through the Pizza Hut app
Nostalgia Factor
The campaign taps into the enduring popularity of the Backstreet Boys, who recently celebrated the 25th anniversary of their Millennium album. By pairing the band’s romantic ballad with Pizza Hut’s Valentine’s tradition, the collab aims to resonate with millennials who grew up in the ’90s and early 2000s.
Broader Context
The promotion comes at a time when Pizza Hut is facing challenges, including the closure of 250 underperforming U.S. locations in early 2026. The Backstreet Boys campaign is part of Yum! Brands’ strategy to modernize marketing and reconnect with consumers through cultural touchpoints.
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