Pop-Tarts Is Entering the Freezer Aisle with 3 Ice Cream Sandwiches This Summer

Alright, brace yourself—Pop-Tarts is officially going all-in on the ice cream sandwich game. Like, yeah, you heard that right. Those classic toaster pastries are getting a frozen makeover, kicking down the freezer aisle doors in May 2025. If you grew up nuking Brown Sugar Cinnamon Pop-Tarts at midnight, prepare to lose your mind. Now it’s all about smushing ice cream between pastry ends and pretending you’re still eating breakfast. (Totally counts as breakfast, right? Eh…sure.)

First dibs go to Walmart, shocker, but the rest of us mere mortals will see ‘em pop up (pun aggressively intended) in other stores when summer hits full tilt.

Cue up the flavors:

• Frosted Brown Sugar Cinnamon: You know the one. The OG of toaster pastries, now with cinnamon ice cream? Dangerous.
• Frosted Strawberry: Straight-up nostalgia bomb. Swirls of strawberry ice cream, probably tastes like summer vacations and being a sugar-crazed kid.
• Frosted Chocolate Fudge: Basically a fudge party between two pastry slabs. Is it too much? Never.

And, plot twist—they’re also dropping ice cream pints (Frosted S’mores is on the horizon, people). Could get messy. Zero regrets.

Will these frozen tarts stick around forever? No promises, but if enough ravenous snackers clean out the shelves, they might not disappear so fast. Fingers crossed. It’s basically the Eggo ice cream sandwich playbook, but honestly, who’s complaining? Pastry plus ice cream equals a dangerously satisfying summer. Somebody hide my wallet.