Pringles Offers Fans A Custom Urn And Two Hundred Years Of Chips

Pringles is taking its brand loyalty to the grave this Halloween. This week, the iconic snack brand launched its new "Once You Drop" campaign, daring die-hard fans to prove their ultimate devotion. Inspired by the legendary creator of the Pringles container, the company is giving away a one-of-a-kind custom urn shaped exactly like a Pringles can, accompanied by an "afterlifetime" supply of potato crisps.

Inside The Once You Drop Contest And Prizes

The eccentric giveaway leans heavily into the spooky season's dark humor, asking participants to legally pledge their eternal loyalty to the snack. One winner will receive a custom-crafted, precious metal urn designed as a classic Pringles can, complete with a personalized engraving and a removable lid. The winner will also receive 200 years' worth of free Pringles—an inheritance massive enough to be passed down through generations of loved ones.

From October 13 through October 22, 2026, eligible fans must visit OnceYouDrop.com to sign a virtual "will and taste-ament," pledging their commitment to having their ashes buried inside the custom container. The contest pays direct homage to Fredric J. Baur, the original inventor of the tubular Pringles can. Baur was so proud of his invention that when he died in 2008, his family famously honored his request and buried a portion of his ashes inside an Original flavor can.

Honoring The Inventor With A Gen Z Twist

The campaign marks a creative shift for the snack brand as it embraces absurdist storytelling for the Halloween season. By taking their famous tagline and translating it into the morbidly playful "Once You Drop," Pringles is cementing its place in the seasonal conversation.

"Pringles has always been about the joy of the unexpected and this campaign takes our ‘Once You Drop' campaign tagline literally: the pop don't stop, not even once fans ‘drop,'" stated Mauricio Jenkins, a brand and content lead for salty snacks at Mars Snacking North America. "Leaning into Halloween's dark humor and Gen Z's taste for absurdist storytelling, we're putting Pringles on the salty side of Halloween and rewarding the ultimate fan in the most lasting way possible—by making the Pringles can part of their legacy."

Fans have until 11:59 p.m. ET on October 22, 2026, to officially enter the sweepstakes.