Publix Launches Three New Brisket Pub Subs And Fans Say It’s a “New Era of Flavor” for the Deli

Publix is officially entering what it calls a “new era of flavor,” rolling out three new brisket subs and a stacked brisket sandwich across its deli counters. The Florida‑based grocer wanted a new protein that could stand alongside its legendary Chicken Tender Pub Sub — and brisket was the clear winner. The deli team partnered with a Texas smokehouse supplier to ensure the meat delivered the right tenderness, consistency, and authentic slow‑smoked flavor.

The Three New Brisket Pub Subs

Publix’s new lineup includes three distinct brisket subs, each crafted to appeal to different flavor preferences. All feature smoked brisket prepared low and slow and finished with Publix’s Sweet & Spicy BBQ sauce.

• Spicy Brisket Sub: A bold, heat‑forward option layered with Boar’s Head 3‑Pepper Colby Jack cheese, jalapeños, crispy fried onions, and BBQ sauce. It’s designed for customers who want crunch, spice, and smoke in every bite.
• Brisket, Lettuce & Tomato Sub: A fresher, more classic take that pairs smoky brisket with crisp lettuce, ripe tomatoes, and the signature BBQ sauce. It’s the lightest of the lineup while still delivering deep brisket flavor.
• Southern‑Style Brisket Sub: A comfort‑food‑inspired build featuring cheddar cheese, dill pickles, crispy fried onions, and BBQ sauce. This version leans into Southern flavors and has quickly become a fan favorite.

Plus One New Sandwich: The Stacked Brisket & Brioche

Alongside the subs, Publix is also introducing the Stacked Brisket and Brioche Sandwich, featuring a half‑pound of smoked brisket piled high on a buttery brioche roll. It’s drizzled with Sweet & Spicy BBQ sauce and crafted to be a richer, more indulgent option. This sandwich is already generating buzz for its generous portion size and melt‑in‑your‑mouth texture.

Why Brisket and Why Now?

Publix Category Manager John Godke says the deli team wanted a protein that could build on the legacy of the Chicken Tender Sub. During testing, brisket consistently stood out for its flavor, versatility, and ability to elevate the Pub Sub lineup. A Texas smokehouse supplier helped perfect the recipe, ensuring the brisket delivered the same quality customers expect from Publix’s most iconic offerings.

Where You Can Find the New Brisket Subs

The new brisket items are available now at Publix deli counters across Florida and other participating Southeastern stores. Customers can order them in‑store or through Publix’s online ordering system, with no announced end date — suggesting these may become long‑term menu additions.