Starbucks for Life is Back And You’ve Got the Chance to Win The Viral Bearista Cup!

Starbucks has relaunched its annual Starbucks for Life sweepstakes, offering customers the chance to win millions of prizes during the holiday season. This year’s promotion comes with a highly anticipated twist: the return of the Bearista Cup, a viral collectible that has become one of the brand’s most sought‑after items.

Starbucks for Life Sweepstakes

The Starbucks for Life program, which runs each December, allows Starbucks Rewards members to play daily for prizes ranging from bonus stars to free drinks. According to Starbucks, nearly 10 million prizes are available in 2025, including the grand prize of “Starbucks for Life,” which grants winners one free drink or food item every day for 30 years. Other prizes include free drinks for shorter time periods, exclusive merchandise, and bonus rewards points.

The Bearista Cup

The biggest draw this year is the Bearista Cup, a glass cold cup featuring a bear figurine inside the base. Originally released in earlier this year, the cup quickly went viral, selling out almost immediately and sparking resale prices far above retail.

As People and Delish report, the Bearista Cup is now part of the Starbucks for Life sweepstakes, giving fans another chance to secure the collectible. Winners will receive the cup as part of the prize pool, though supplies remain limited.

Availability and How to Play

• Dates: The sweepstakes launched on December 8, 2025, and runs through January 4, 2026.
• Eligibility: Open to Starbucks Rewards members in the U.S.
• How to Enter: Follow the instructions on the official Starbucks site to play the game and be up to date with any updates and challenges.

Today notes that the Bearista Cup will not be restocked in stores, making the sweepstakes the only official way to obtain it this season.

Public Reaction

Fans have expressed excitement on social media, with many noting that the Bearista Cup has become a holiday “grail item.” Coverage from E! Online and the New York Post highlights the frenzy around the collectible, with resale markets already anticipating high demand.