Starbucks is celebrating the 2026 Winter Olympics with a hidden drink on its app: the Iced Brown Sugar Honey Americano. Released on February 6 to coincide with the Games in Milan and Cortina, the drink is available exclusively to U.S. app users.
The Iced Brown Sugar Honey Americano combines Starbucks Blonde Espresso with honey, topped with brown sugar cold foam and a sprinkle of cinnamon. It’s designed to be both energizing and indulgent, giving fans a sweet boost while cheering on athletes.
Why It’s Hidden
The drink doesn’t appear on the regular Starbucks menu. Instead, customers must use the Starbucks app to unlock it, making it a limited-time “secret” offering tied to the Winter Olympics. Starbucks says the drink is “inspired by America’s coffee legacy” and crafted to energize fans during the Games.
Olympic Connection
Starbucks is the Official Coffee Partner of Team USA for the 2026 Winter Olympics. Alongside the hidden drink, the company released a cinematic ad titled The Coffee Run, featuring Olympic and Paralympic athletes Amber Glenn, Elana Meyers Taylor, Aaron Pike, and Oksana Masters. Parts of the film were shot in the European Alps, underscoring the brand’s global presence.
Fan Buzz
Early reactions highlight excitement over the drink’s novelty. Fans on social media have praised the honey’s smooth sweetness and the brown sugar cold foam, which has already ranked among Starbucks’ most popular cold foam flavors. Critics note that the drink is a clever way to tie Starbucks’ menu innovation to a cultural moment.
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