Taco Bell Launches Luxe Value Menu With 10 Items Under $3

Taco Bell is kicking off 2026 with a bold new move: the launch of its Luxe Value Menu, a 10‑item lineup priced at $3 or less, designed to deliver elevated flavors without breaking the budget. The menu includes five new creations and five returning fan favorites, and it’s already being hailed as a game‑changer in the fast‑food value wars.

What’s on the Luxe Value Menu

The new menu officially drops January 22 nationwide, with early access for Taco Bell Rewards Members starting January 16. Here’s what’s included:

New Items

• Mini Taco Salad ($2.49): Fried tortilla bowl filled with seasoned beef, refried beans, chipotle sauce, cheese, lettuce, and tomatoes.
• Beefy Potato Loaded Griller ($2.49): Grilled tortilla stuffed with beef, crispy potatoes, nacho cheese, chipotle sauce, and sour cream.
• Chips & Nacho Supreme Dip ($2.49): Layered dip with beef, beans, nacho cheese, sour cream, pico de gallo, and shredded cheese, served with chips.
• Avocado Ranch Chicken Stacker ($2.99): Grilled chicken, avocado ranch sauce, cheese, lettuce, and tomatoes folded into a grilled tortilla.
• Salted Caramel Churros ($1.99): Crispy churros filled with creamy salted caramel — the only limited‑time item on the menu.

Returning Favorites

• Cheesy Roll Up ($1.19)
• Spicy Potato Soft Taco ($1.29)
• Cheesy Bean and Rice Burrito ($1.49)
• 3 Cheese Chicken Flatbread Melt ($2.29)
• Cheesy Double Beef Burrito ($2.79)

Why It Matters

Taco Bell’s Luxe Value Menu arrives as fast‑food prices continue to climb, with most competitors offering deals in the $4–$10 range. By holding the line at $3, Taco Bell is positioning itself as the go‑to brand for affordable indulgence.

Executives say the menu was designed to “defy expectations of what value can be,” offering more flavor, more variety, and more excitement than typical budget offerings.

Early Buzz and Promotions

To promote the launch, Taco Bell is offering $1 Luxe Menu items to 30,000 Rewards Members on January 27 via its app. In Los Angeles, the brand is hosting a “Laps of Luxury” tasting experience — a 10‑lap drive‑thru event with string quartet music and silver cloche service.