Target is officially dipping its toes into the cannabis beverage space with a limited pilot program offering hemp-derived THC-infused drinks at select stores in Minnesota, where the company is headquartered. The test began in October 2025 and includes a curated selection of brands such as Trail Magic, Surly, and Cann, all known for their low-dose, recreational THC beverages.
The drinks are sold exclusively through Target’s liquor store locations, which operate as separate storefronts adjacent to select Target stores. Customers must be 21 or older to purchase, and the products are clearly labeled to comply with Minnesota’s cannabis regulations.
What’s in the Drinks
Unlike CBD beverages, which contain non-intoxicating compounds, these THC-infused drinks feature hemp-derived tetrahydrocannabinol, the psychoactive ingredient in cannabis. Most offerings contain low doses (typically 5mg or less) of THC per serving, designed to deliver a mild, social buzz similar to a light alcoholic beverage. Popular formats include:
- Sparkling waters with fruit flavors
- Seltzers with botanical infusions
- Non-alcoholic “cocktails” with THC and adaptogens
Why Minnesota?
Minnesota legalized hemp-derived THC edibles and beverages in 2022, making it one of the few states where mainstream retailers can legally sell such products. Target’s pilot program is seen as a strategic move to gauge consumer interest and explore future expansion opportunities.
A Target spokesperson told Supermarket News,
“We’re testing a limited offering of THC beverages in select Minnesota stores to better understand consumer interest in the category.”
Industry Reactions
Cann CEO Jake Bullock called the move “a first step toward broad adoption of THC-infused drinks,” while Trail Magic co-founder Jason Dayton described it as “monumental” for the industry. The pilot comes as Congress debates potential changes to hemp laws, and as more states consider expanding access to cannabis-infused products.
While Target has not confirmed plans to expand the program beyond Minnesota, industry experts say the pilot could pave the way for national retail adoption of THC beverages—especially if consumer response is strong and regulatory clarity improves.
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