The Italian Products You Should Never Buy at Costco (and What to Buy Instead)

For Italian food lovers, Costco can be a treasure trove of affordable options—if you know which items to bypass. As highlighted by Italian experts Jessi and Alessio Pasini, some products that claim Italian heritage simply do not measure up to the rich culinary traditions many expect. Over time, these seasoned shoppers have learned that not every Italian label at Costco brings the authenticity, passion, and quality of artisanal Italy to your kitchen.

Skip the Mass-Produced Olive Oil

The first item to avoid is the bulk olive oil found at many Costco locations. While the price may be hard to resist, this mass-produced version lacks the robust flavor and careful craftsmanship of truly authentic Italian olive oil. Real Italian olive oil is best when it’s cold-pressed, stored in a dark bottle, and produced in small batches to preserve its vibrant taste. The generic offering at Costco often falls short, undermining the integrity of a dish that relies on olive oil as a crucial flavor component.

Avoid the Generic Boxed Pasta

Next on the list is Costco’s selection of boxed pasta. Although it’s available in massive quantities, the quality often does not reflect the need for precision and care that goes into making true Italian pasta. Authentic pasta, made from high-quality durum wheat and slowly extruded for the perfect al dente texture, is best enjoyed when purchased from a source that understands tradition. The mass-market varieties sold in bulk may be satisfying for everyday meals, but for those who value the art of Italian cooking, they often lack the nuanced flavor and texture of artisanal pasta.

Know Where Authenticity Lives

Not every Italian product at Costco disappoints. While some items are best bypassed, there are still gems available that honor Italy’s culinary legacy. Instead of the lackluster olive oil and generic pasta, savvy shoppers are encouraged to opt for authentic Italian offerings. For example, the Pasini duo swears by Cento tomato products—from genuine tomato paste to whole peeled San Marzano tomatoes grown and processed in Italy’s Sarnese Nocerino region near Mount Vesuvius. These products hold a stamp of true Italian quality that cannot be replicated in mass-produced alternatives and are celebrated by those in the know.

The Italian Staples Worth Bringing Home

Despite the pitfalls, Costco still offers a selection of Italian products that deserve a spot in your pantry. Alongside Cento tomato products, select imported cheeses and artisanal delicacies like traditional cannoli can elevate your home-cooked meals without compromising on authenticity. With thoughtful selection, you can navigate Costco’s vast aisles and bring home a taste of genuine Italy—one that honors centuries of culinary tradition.