These Are America’s Most Popular Super Bowl Snack, According to Instacart

Instacart has released its annual Snacktime Report, and the results confirm what most football fans already know: tortilla chips are the undisputed MVP of Super Bowl snacking in the U.S. The grocery‑delivery giant analyzed millions of orders leading up to the Big Game and found that Americans overwhelmingly reach for salty, scoopable snacks — with dips, wings, and regional favorites rounding out the list.

The No. 1 Super Bowl Snack in America

According to Instacart’s data, tortilla chips see the biggest surge in orders nationwide, more than doubling in the days leading up to Super Bowl weekend. They’re the top‑ordered snack across most states, beating out potato chips, pretzels, and even wings. Why tortilla chips dominate:

• They pair with almost every dip
• They’re easy to share
• They work for big crowds
• They’re affordable and shelf‑stable
• In short: they’re the perfect party food.

The Rest of the Top 3

Instacart’s report highlights a clear national pattern:

1. Potato Chips: A close second, potato chips remain a classic game‑day staple. Orders spike significantly, especially for ridged chips that hold up to heavier dips.
2. Ranch Dressing: Yes — ranch dressing ranks as one of the top three most‑ordered Super Bowl items. It’s used as a dip for wings, veggies, chips, and pizza, and it’s especially beloved in the Midwest and Appalachian regions.

Regional Favorites

While tortilla chips dominate nationally, Instacart’s data shows strong regional preferences:

• The West: Queso and salsa reign supreme
• The Northeast: Buffalo sauce and wing‑friendly dips
• The Midwest: Ranch dressing, always
• The South: Frozen wings and BBQ sauces

These patterns reflect local flavor traditions — and the fact that Americans take their dipping culture very seriously.

What Else Spikes on Super Bowl Weekend

Instacart also reports major increases in orders for:

1. Frozen chicken wings
2. Buffalo sauce
3. Queso and French onion dip
4. Mexican‑style lagers and canned cocktails
5. Party‑size snack trays

The data shows that shoppers prioritize easy, crowd‑ready foods that require minimal prep.