Halloween is creeping closer, and Instacart has just dropped its annual Most Popular Halloween Candy report, based on nationwide grocery delivery data. The findings reveal what Americans are really tossing into trick-or-treat bags—and while chocolate dominates, there are a few surprises in the mix.
The report analyzed candy purchases from September through October 2024 across all 50 states, offering a snapshot of the nation’s sweet tooth in spooky season. From nostalgic classics to chewy newcomers, the top 10 list reflects both tradition and trend.
The Most Popular Halloween Candy in The U.S.
Reese’s Peanut Butter Cups are the undisputed champion. With their perfect balance of salty and sweet, Reese’s continues to be the most purchased Halloween candy in the U.S. According to Instacart, it outsells the next most popular candy by nearly 20%.
The rest of the top 10 features:
- Reese's Peanut Butter Cups
- Peanut M&M's
- M&M's
- Kit Kat
- Snickers
- Sour Patch Kids
- Hershey's Milk Chocolate
- Milky Way
- Twix
- HARIBO Goldbears
Sources note that while chocolate candies dominate the top rankings, fruity and sour options are gaining ground—especially among Gen Z buyers who favor bold flavors and vegan-friendly options.
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