The holiday season is filled with festive flavors, but when it comes to beverages, one drink stands above the rest. A recent study analyzing Google search trends across all 50 states revealed that hot chocolate is America’s most popular holiday drink, beating out contenders like apple cider and espresso martinis. The findings highlight both traditional preferences and modern cocktail trends, showing how regional tastes shape holiday celebrations.
Hot Chocolate Takes the Lead
Hot chocolate was the top holiday drink in 13 states, making it the clear national favorite. Its popularity reflects the enduring appeal of a warm, comforting beverage during the colder months. States across the Midwest and Northeast showed the strongest preference for hot chocolate, underscoring its role as a nostalgic winter staple.
Apple Cider and Espresso Martinis
Two drinks tied for second place:
- Apple cider – favored in 11 states, particularly in regions with strong apple‑growing traditions.
- Espresso martini – also the top choice in 11 states, reflecting the cocktail’s rise in popularity among younger consumers who enjoy its mix of caffeine and indulgence.
The espresso martini’s performance marks one of the most notable shifts in holiday drinking habits, showing how modern cocktails are competing with traditional seasonal beverages.
Other Regional Favorites
Beyond the top three, several drinks emerged as state‑level favorites:
- French 75 – popular in four states.
- Amaretto sour – also leading in four states, including New York.
- Mimosa, hot toddy, bellini, and winter Aperol spritz – each claimed the top spot in one or two states.
These results highlight the diversity of holiday drinking traditions across the country, from classic cocktails to comforting warm drinks.
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