Tiramisu is taking over TikTok in the most unexpected way—being made inside bathtubs, car consoles, and more. Discover the viral trend that’s turning this Italian dessert into a social media spectacle.
Tiramisu, the beloved Italian dessert known for its delicate layers of espresso-soaked ladyfingers and mascarpone cream, is having a moment on TikTok—but not in the way you might expect. Forget elegant glass dishes or dainty ramekins. The latest viral trend? Making tiramisu inside a bathtub. Yes, really.
The bathtub tiramisu trend is part of a broader social media phenomenon where creators are assembling the dessert in increasingly bizarre locations. It started with tiramisu in car consoles, bike baskets, and even wheelbarrows. But the ante has been upped with full-blown bathtubs, where creators layer mascarpone, espresso, and cocoa powder directly into the tub basin—often without any protective liner.
The visual shock factor is undeniable. Videos featuring these unconventional tiramisu builds have racked up millions of views, with creators like @stolen.recipes.13 and @itsmejuliette leading the charge. Their clips show the dessert being assembled with precision and flair, despite the unconventional setting, and the internet can’t seem to look away.
The appeal lies in the absurdity. Tiramisu is soft, moldable, and visually striking—making it the perfect candidate for this kind of content. Unlike cakes or pies, it can be layered into almost any concave surface, and the creamy texture holds its shape surprisingly well. The juxtaposition of a refined dessert in a chaotic or unexpected setting creates a kind of culinary whiplash that’s tailor-made for the TikTok algorithm.
That’s the million-dollar question. While some creators claim the dessert is safe to eat—especially when the tub is lined with plastic wrap or a clean barrier—many viewers remain skeptical. Hygiene concerns aside, the trend is more about spectacle than sustenance. It’s unlikely anyone is scooping bathtub tiramisu into serving bowls for guests (though stranger things have happened on the internet).