Trader Joe’s Launches Its Own Take on Dubai Chocolate—At an Incredibly Affordable Price

Trader Joe’s is joining the global chocolate craze by introducing its own version of the viral Dubai chocolate bar. Set to hit shelves during this exact week, this limited-edition treat is priced at just $3.99—a fraction of what many boutique chocolatiers charge. Unlike the original Dubai chocolate, known for its milk chocolate shell filled with pistachio cream, tahini, and knafeh, Trader Joe’s version puts a twist on the classic formula by opting for 50% dark chocolate paired with a deliciously rich pistachio cream and crispy kataifi (shredded phyllo pastry).

A Deliciously Distinct Recipe

Produced by Patislove—a brand celebrated for handcrafted chocolates—Trader Joe’s dark chocolate bar is designed to balance sweet and nutty flavors. The dark chocolate shell lends a subtle bitterness that perfectly complements the smooth, nutty pistachio cream and the crunchy texture of kataifi. This carefully curated flavor profile hits all the marks for those who enjoy a layered, snackable confection that stands out from the ordinary. While some fans of the viral original may miss the addition of tahini, early feedback on Trader Joe’s take suggests that the switch to dark chocolate creates a unique and satisfying taste experience.

Consumer Buzz and Social Media Frenzy

Excitement is already brewing on social media, with shoppers and Trader Joe’s enthusiasts taking to TikTok, Reddit, and Instagram to share their anticipation. A leaked TikTok video from an alleged Trader Joe’s employee confirmed that the bars will be available starting next week, spurring discussion among eager fans. Shoppers are already planning early visits to their local Trader Joe’s, with many expressing that this limited edition item might become a seasonal favorite if it resonates well with customers.

A Customer-Driven Launch

According to a Trader Joe’s spokesperson, the decision to introduce this version of Dubai chocolate comes from a desire to offer a luxurious treat at an accessible price. “We believe that customers vote on what they love — with their dollars,” the spokesperson noted. This customer-centric approach means that if the response to the dark chocolate bar is overwhelmingly positive, Trader Joe’s could consider making it a permanent fixture on their shelves. For now, fans are encouraged to act quickly, as the product is expected to be available for a limited time only.