Trader Joe’s Peach Tote Is Selling Out Fast—And Resellers Are Cashing In

Trader Joe’s has done it again—this time with a Large Peach Insulated Tote Bag that has shoppers scrambling to get their hands on one. Released earlier this month, the tote has quickly become a viral sensation, with fans lining up before stores open just to snag one. Priced at $7.99, the bag features a zippered closure, thick straps, a spacious insulated interior, and a small mesh pocket, making it perfect for grocery runs, beach trips, and summer outings. But with demand far outpacing supply, many customers are finding empty shelves instead of the coveted tote.

As expected, the tote’s limited availability has led to a booming resale market. Shoppers who managed to grab one are now listing them online for three to five times the original price, with some sellers asking as much as $65 for the bag. While Trader Joe’s has yet to comment on the resale frenzy, longtime fans know that this isn’t the first time the store’s tote bags have sparked a buying craze—previous releases, including the Mini Pastel Tote Bags, saw similar resale markups.

Trader Joe’s loyalists have taken to Reddit, Instagram, and TikTok to share their experiences hunting for the bag. Some shoppers report arriving at stores 20 minutes before opening, only to find that the totes were already gone. Others joke that the resale market is turning Trader Joe’s bags into collector’s items, with each new release fueling a fresh wave of demand. Despite the frustration, many fans remain hopeful that Trader Joe’s will restock the peach tote or introduce new colors in the coming months.

Will There Be a Restock?

While Trader Joe’s hasn’t officially announced a restock, history suggests that new color variations could be on the horizon. The store has previously released seasonal tote bags in pastel, navy, and floral designs, meaning shoppers may see another version of the insulated tote later this summer. Until then, those hoping to grab one will need to act fast—or be prepared to pay resale prices.