Walmart Launches In-Store Fast Food Chain with Wienerschnitzel Partnership

Walmart is revolutionizing the shopping experience by introducing a fast food twist directly inside its stores. In a groundbreaking move, the retail giant has inked a deal with Wienerschnitzel—the world’s largest hot dog chain—to open restaurant locations within select Walmart stores. This strategic partnership is set to enhance in-store convenience and tap into a growing trend for experience-driven retail, offering shoppers a complete food and grocery experience under one roof.

Where and When to Find It

The new Wienerschnitzel outlets will debut in six Walmart locations across the United States by fall 2025. The initial rollouts are planned for key markets in Alamogordo, New Mexico; Bakersfield, California; Colorado Springs, Colorado; Puyallup, Washington; Reno, Nevada; and Tempe, Arizona. Each in-store restaurant will be operated by local high-caliber franchisees, ensuring that the full Wienerschnitzel menu—featuring signature items like the Chili Cheese Dog, Junkyard Dog, chili cheese fries, and even Tastee Freez soft serve desserts—is offered without compromise.

A Strategic Expansion Through Non-Traditional Venues

Industry experts note that this collaboration represents a broader shift toward embedding quick-service dining options in high-traffic retail environments. By leveraging Walmart’s extensive customer foot traffic, Wienerschnitzel aims to modernize its footprint and reach new audiences. “Growing inside these Walmart locations significantly expands our reach and opens the door for franchisees to tap into built-in demand,” said Ted Milburn, Director of Franchise Development at Wienerschnitzel. This non-traditional expansion strategy allows the iconic hot dog chain to test new markets with minimal risk, capitalizing on the evolving consumer appetite for convenience.