Walmart Teams Up with OpenAI to Launch ChatGPT-Powered Shopping Experience

Walmart has partnered with OpenAI to integrate shopping capabilities directly into ChatGPT, allowing users to browse, plan, and purchase items through conversational prompts. The feature is live now for ChatGPT users and will expand across Walmart’s digital platforms.

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By Ilaria Canevara

Walmart is officially entering the world of AI-powered retail with a new partnership with OpenAI, enabling customers to shop directly through ChatGPT. Announced on October 14, 2025, the integration allows users to interact with Walmart’s product catalog using natural language—whether they’re planning a grocery list, searching for gifts, or comparing prices.

The feature is already live for ChatGPT users, who can link their Walmart accounts to access personalized recommendations, add items to their cart, and even schedule deliveries—all within the chat interface.

How It Works

Using OpenAI’s agentic capabilities, the system can:

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Understand complex shopping requests like “Help me plan a weeknight dinner menu for under $50”
Suggest curated lists based on dietary preferences, seasonal trends, or household needs
Access real-time inventory and pricing from Walmart’s online store
Complete purchases by connecting to the user’s Walmart account

The experience is designed to be conversational and intuitive, removing the need to navigate traditional search bars or category filters.

AI Meets Everyday Retail

Walmart says the goal is to make shopping “as simple as texting a friend.” According to Daniel Danker, President of AI, product and design at Walmart,

“We view this as an opportunity to deliver convenience in a way that meets customers where they are.”

The integration also supports multi-step tasks, such as building a back-to-school list or planning a holiday party menu, with ChatGPT able to suggest items, check availability, and finalize orders.

Where You’ll See It

In addition to ChatGPT, Walmart plans to roll out similar AI-powered experiences across its own platforms, including:

Walmart.com
Walmart app
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The company is also exploring ways to bring the technology into physical stores, potentially through kiosks or mobile prompts.

Why It Matters

This partnership marks a major shift in how consumers interact with retail, blending AI personalization with real-time commerce. As CBS News reports, it’s part of a broader trend toward agentic AI, where systems don’t just answer questions—they take action.