Wendy’s and Cheez-It Team Up for Baconator-Inspired Crackers

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Wendy’s and Cheez-It launch Baconator Crackers—cheesy, smoky snacks inspired by the iconic burger. Available nationwide July 2025, with early access bundles and Frosty freebies online.

Wendy’s is taking its iconic Baconator beyond the bun and into the snack aisle with a brand-new collaboration: Cheez-It x Wendy’s Baconator Crackers. Launching nationwide in July 2025, this limited-edition snack fuses the cheesy crunch of Cheez-It with the smoky, savory flavor of Wendy’s fan-favorite burger, delivering a bite-sized experience that’s equal parts nostalgic and indulgent.

What’s Inside the Cracker

Each cracker is baked with 100% real cheese and infused with Applewood smoked bacon flavor, aiming to replicate the layers of beef, cheese, bacon, ketchup, and mayo that define the Baconator. While the original Cheez-It bacon flavor was meatless, it’s still unclear whether this new version is vegetarian-friendly. Regardless, the flavor profile promises to bring the drive-thru experience to your snack drawer—no grill required.

A Bundle for Superfans

For those eager to get their hands on the new snack early, Cheez-It is offering an exclusive Baconator Bundle on its website. The set includes a box of the new crackers and a Wendy’s Frosty Key Tag, which grants customers a free Jr. Frosty with any purchase through the end of 2025. Shoppers can also use the code CHEEZBURGER for free shipping while supplies last.

A QR Code with Perks

Each box of Baconator Cheez-Its comes with a QR code that unlocks a $2 discount on a Baconator sandwich through the Wendy’s app, giving fans the chance to compare the snack to the real deal—or just double down on the flavor.

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