Wendy’s is undergoing a significant restructuring, with plans to close hundreds of restaurants nationwide by the end of 2025. The announcement came during the company’s Q3 earnings call on November 7, where Interim CEO Ken Cook confirmed that a “mid single-digit percentage” of U.S. locations—roughly 200 to 350 stores—will be shuttered due to consistent underperformance.
Why Wendy’s Is Closing Stores
Cook explained that the closures are part of a broader strategy to strengthen the brand, improve franchisee profitability, and eliminate locations that “do not elevate the brand.” Some restaurants may be transferred to new operators or receive upgrades in technology and equipment, but others will be closed outright.
The company emphasized that these closures are not a sign of overall decline. In fact, Wendy’s reported $549.5 million in revenue for the quarter, beating analyst expectations, and its international business is growing, with projected net unit growth of over 9% in 2025.
Project Fresh and the Path Forward
The closures are part of Wendy’s “Project Fresh” initiative, a strategic plan aimed at revitalizing the brand and driving long-term value. The company is working closely with franchisees to evaluate each location based on financial performance and customer experience, and to develop tailored action plans.
Cook noted that while some stores will be upgraded or restructured, others will be permanently closed to allow franchisees to reinvest in stronger-performing units.
Which Locations Are Closing?
Wendy’s has not released a public list of affected locations. The closures will begin in Q4 2025 and continue into 2026, with decisions made on a case-by-case basis. Consumers may begin to notice changes in their local markets as the company rolls out its plan.
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