
The Rubyglow pineapple, a creation of Fresh Del Monte Produce, is making its grand return to the U.S. market this March. With a striking red exterior and a price tag of $395.99, this isn't your average grocery store find. Its vibrant appearance and unique flavor profile have captivated the palates of fruit enthusiasts and luxury seekers alike.
This pineapple isn't just a pretty face; it's the result of over 15 years of meticulous development. By crossbreeding a traditional pineapple with the Morada variety, known for its deep red-purple hue, Del Monte's scientists have cultivated a fruit that's as rare as it is beautiful. Each Rubyglow takes approximately two years to grow, contributing to its exclusivity and hefty price.

With only a few thousand Rubyglows available worldwide, securing one is no small feat. Melissa's Produce, a California-based specialty retailer, initially offered 50 of these pineapples and saw them sell out within weeks. The overwhelming demand has led to a waiting list for the next batch, with consumers eager to experience this luxurious fruit.
So, what makes the Rubyglow worth nearly $400? Beyond its eye-catching appearance, it's praised for its exceptional sweetness and unique flavor. Some culinary enthusiasts view it as the perfect centerpiece for high-end events or as a lavish gift. However, its steep price means it's not destined for the average fruit salad.