Baked by Melissa Launches Taylor Swift–Inspired “Showgirl” Cupcakes for Album Countdown & Release

Baked by Melissa is celebrating the release of Taylor Swift’s upcoming album "The Life of a Showgirl" with a limited-edition cupcake collection that’s as glittery and expressive as the pop icon herself. The In My Showgirl Era pack, available now until supplies last in 12-packs of bite sized cupcakes in two main flavor profiles and color themes—all curated to reflect the energy and emotion of Swift’s latest musical chapter.

What’s in the Box

The Showgirl pack includes two main flavors like:

1. Teal Vanilla Cake and Icing, with a white chocolate, gold sugar crystal brittle topping.
2. Orange Vanilla Cake and Icing, with a white chocolate, gold sugar crystal brittle topping.

Each cupcake is bite-sized, making it easy to share—or savor solo while streaming the album. The colors respect the theme of the album, but they're not the only Easter egg that the baker has included in the pack, to delight all Swifties!

The pack's design include 13 stars – Taylor's favorite number – the image of a lock that symbolizes the one you could find on Swift's website during the album countdown. There's a disco ball to symbolize the upcoming "bangers" promised by Swift's fiancé (but it's also a clear nod to Folklore's track "Mirrorball"). Finally, there's a diamond to symbolize the couple's recent engagement announcement.

The 12 cupcakes represent the 12 tracks on the album. Each pack is priced at $19, with the possibility of getting a bundle of two for $38.

Fan Reactions

Swifties are already calling the pack “edible merch.” TikTok user @swiftbakes posted, “I’m pairing each cupcake with a track from the album. It’s a whole vibe.” Instagram user @melissalovescupcakes wrote, “This is the most delicious countdown I’ve ever had.”

Melissa Ben-Ishay, founder of Baked by Melissa, said the collaboration was inspired by Swift’s ability to turn personal storytelling into universal connection:

“We wanted to create something that celebrates individuality, emotion, and joy—all things Taylor brings to her fans.”

Where to Get It

The In My Showgirl Era pack is available for nationwide shipping via Baked by Melissa’s website and in select retail locations. Swift-themed packaging and a QR code linking to the album’s pre-save page add a layer of interactive fun. The cupcakes will also stay fresh for up to 2 weeks, if you choose to freeze them.