Ben Stiller is stepping out of the director’s chair and into the beverage aisle with the launch of Stiller’s Soda, a new line of better-for-you sodas inspired by his New York City childhood. The actor and filmmaker wanted to create a drink that channels the fizzy fun of classic corner-store sodas—but with a modern, health-conscious twist.
The brand officially launched last Thursday, and early buzz suggests it’s poised to shake up the functional beverage market with its blend of flavor, nostalgia, and wellness.
What’s Inside the Can
Stiller’s sodas are made with:
- Vitamin D
- Vitamin C
- Vitamin B12
- 7 grams of sugar
- Only 30 calories per can
The initial lineup includes three flavors:
- Lemon Lime
- Root Beer
- Shirley Temple
Each flavor is lightly carbonated and designed to offer a cleaner alternative to traditional sodas, while still delivering the bold taste people crave. According to Stiller, the goal was to create something “refreshing, nostalgic, and not loaded with sugar.”
The Story Behind the Brand
Stiller says the idea came from memories of grabbing sodas from bodegas in Manhattan during the 1970s and ’80s. “I wanted to recreate that feeling—but in a way that fits how people want to eat and drink today,” he told People. He also noted that his own health journey influenced the product’s development, especially his desire to cut back on sugar without sacrificing flavor.
The actor worked closely with a team to fine-tune the recipes, ensuring the drinks were both craveable and clean-label. The brand’s packaging features retro-inspired designs with bold colors and playful typography, nodding to the era that inspired it.
Where to Find It
Stiller’s sodas are available online through the brand’s website and select retailers in New York and Los Angeles, with plans to expand nationally later this year. The drinks are also being positioned as a mixer-friendly option, ideal for mocktails or low-sugar cocktails.
Early Reactions
Food & Wine praised the sodas for their “balanced sweetness and crisp finish,” while Delish called the Root Beer flavor “a standout that tastes like childhood in a can.” Social media users are already posting taste tests and pairing ideas, with one TikTok user saying, “I didn’t know I needed Ben Stiller soda in my life, but here we are.”
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