As Halloween is right around the corner, one of autumn's most polarizing confections is officially back in the spotlight across retail aisles. According to sales metrics compiled by confectionery giant Brach's, America's appetite for candy corn is concentrated heavily across specific regions of the country. Brach's—which manufactures nearly 20 million pounds of candy corn every year—released its annual Candy Corn Heat Map to identify where consumers purchase the highest volume of tri-colored mellowcreme treats per capita.
Midwest And West Lead Tri-Colored Candy Purchases
The annual sales breakdown demonstrates a distinct pattern of regional preference, with Western and Midwestern states dominating the top tiers of consumption. Utah and Kansas consistently battle for the top spot nationwide, with Utah capturing the premier ranking in 2025 before Kansas surged to the lead position. States including Iowa, Indiana, Missouri, Kentucky, and Michigan routinely anchor the top rankings, driving substantial seasonal sales across the nation's heartland. Despite ranking among the nation's premier corn-producing states, both Illinois and Wisconsin fell outside the top 10 consumer list. Brach's 11-ounce candy corn bag remains the single highest-selling fall confection in the seasonal candy aisle.
Regional Traditions Drive Seasonal Demand
While candy corn remains a frequent topic of debate among trick-or-treaters, sales figures verify that millions of households consider the honey-flavored treats an indispensable fall staple. The heat map offers retailers and shoppers a clear look at where seasonal candy cravings peak as Halloween approaches.
The Top 10 Candy Corn Lover States in The U.S.
According to Brach's sales data, here are the top 10 candy corn-loving states:
- Utah (Topped the overall national sales ranking)
- Iowa
- Kansas
- Indiana
- Missouri
- Kentucky
- Michigan
- Colorado
- Oklahoma
- Minnesota
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