Domino’s is officially rolling out its first major rebrand since 2012, introducing a modernized logo, revamped pizza boxes, and a new jingle designed to reflect the brand’s renewed focus on craveability and connection. The refresh, announced in October 2025, is part of Domino’s “Hungry for MORE” strategy, which aims to re-center the brand around its core product: pizza.
According to Domino’s EVP and Global Chief Marketing Officer Kate Trumbull,
“Most companies rebrand when they’re struggling. We’re doing it after years of category-defying growth to become the best version of ourselves.”
What’s New in the Logo and Packaging
The updated branding includes:
- Brighter, hotter shades of Domino’s signature red and blue
- A new custom font called Domino’s Sans, featuring circular forms inspired by pizza shapes
- Simplified, bolder logo placement on packaging
- Black boxes with metallic logos for premium items like Stuffed Crust and Handmade Pan pizzas
- A wood-paneled backdrop on select boxes to evoke farm-fresh ingredients
The redesign extends to team member uniforms, with new aprons, hats, and optional promotional T-shirts arriving in stores this fall.
Meet the New Jingle: “Dommmino’s”
To tie the refresh together, Domino’s has debuted a new audio signature—an upbeat jingle titled “Dommmino’s”, stretching the brand name to emphasize the “mmm” of craveability. The jingle is performed by Shaboozey, the Grammy-nominated artist known for “A Bar Song (Tipsy)” and collaborations with Beyoncé on Cowboy Carter.
Shaboozey said in a statement,
“Pizza brings people together, and no one does it better than Domino’s. It was a fun challenge to be the voice of the most craveable food.”
The jingle will appear in TV ads, digital campaigns, and in-store audio starting this month.
Where You’ll See the Changes
The rebrand is rolling out across:
- Domino’s ordering app and website
- TV and digital advertising
- In-store graphics and print materials
- Uniforms and packaging at U.S. and international locations
Domino’s says the refresh will also help set the stage for future menu innovations and customer experiences.
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