For years, gluten-free snackers have been forced to watch from the sidelines as everyone else munched on the iconic orange, fish-shaped crackers. That is officially about to change. This Tuesday, The Campbell's Company announced Goldfish Gluten Free, the brand's first-ever Certified Gluten-Free cheese crackers. Cited by Campbell's as the single most requested innovation in Goldfish history, the new release comes in response to years of passionate social media messages, online petitions, and even handwritten letters from families.
Ingredients, Price, and Rollout
Reengineering a legacy snack to remove gluten while maintaining its signature crunch, texture, and flavor profile is no small feat. Goldfish spent extensive time perfecting the recipe to ensure every batch captures the taste fans expect. Here is what you need to know about the upcoming release:
- The Recipe: Always baked and never fried, the crackers are made with 100% real cheddar cheese and contain no artificial colors or preservatives.
- The Certification: Officially Certified Gluten Free, making them safe for people with celiac disease or gluten sensitivities.
- Price & Size: Rolling out in a 5-ounce package for a suggested retail price of $4.99.
- Launch Date: Begins hitting grocery and mass retail shelves nationwide in November 2026.
"We've heard from many families who love Goldfish but haven't always been able to enjoy them together, and that feedback stayed with us," said Tiphanie Maronta, Senior Vice President of Goldfish Crackers. "We wanted to take the time to make sure every detail — from the taste and texture to the iconic shape — was true to Goldfish."
A Major Win for Inclusive Snacking
With market research indicating that nearly 30% of U.S. households actively seek out gluten-free options, the new drop makes school lunchboxes, party snack bowls, and family movie nights much more inclusive. Whether you have celiac disease or are simply managing a gluten-free lifestyle, the wait for the snack that smiles back ends this fall!
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