According to Instacart’s 2025 Thanksgiving report, pumpkin pie remains the most popular dessert in America, with a staggering 2,000% increase in orders the day before the holiday. Its spiced, creamy filling and nostalgic appeal make it the go-to choice for millions of households celebrating Thanksgiving.
The Top Contenders
While pumpkin pie leads the pack, several other classics continue to hold strong:
- Pecan pie ranks second, beloved for its rich, nutty filling and Southern roots.
- Apple pie remains a staple, offering a sweet-tart balance that appeals to traditionalists.
- Sweet potato pie is especially popular in the South, known for its earthy flavor and smooth texture.
- Cherry pie rounds out the top five, praised for its bright, tangy filling and vibrant color.
Regional Favorites
Instacart’s data also reveals regional variations in pie preferences:
- On the West Coast, pumpkin pie dominates by a wide margin.
- In the South, sweet potato pie rivals pumpkin in popularity.
- The Midwest shows surprising love for French Silk Pie.
- On the East Coast, apple and pecan pies share the spotlight.
These differences reflect the diverse culinary traditions across the country, with local flavors influencing holiday choices.
Last-Minute Pie Panic
Instacart noted that most pie orders were placed on November 27, just one day before Thanksgiving. Whether it’s a planned tradition or a last-minute scramble, pie remains a non-negotiable part of the holiday meal.
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