Honey Baked Adds Prime Rib to Its Holiday Lineup

The Honey Baked Ham Company, long synonymous with glazed hams and festive tables, is expanding its holiday repertoire. Just in time for December gatherings, the brand has introduced a new Prime Rib product — a heat‑and‑serve centerpiece designed to deliver steakhouse indulgence without the stress of cooking. It’s a bold move for a company best known for pork, but one that speaks to evolving holiday tastes and the growing appetite for convenience.

A Holiday Centerpiece, Simplified

Launching on December 1, 2025, the Honey Baked Prime Rib is available in two styles: Bone‑In Prime Rib and Boneless Prime Rib. Both are fully cooked, seasoned, and packaged to be reheated at home, making them ideal for hosts who want the wow factor of prime rib without hours in the kitchen.

Food & Wine described the product as “succulent and surprisingly tender,” while Delish highlighted its garlic and herb rub that gives the beef a savory depth. The boneless version is particularly popular for smaller gatherings, while the bone‑in cut offers the dramatic presentation holiday tables often demand.

Why Prime Rib, Why Now?

Honey Baked’s decision to branch into beef reflects a broader trend: holiday menus are diversifying beyond turkey and ham. According to QSR Magazine, the company sees prime rib as a natural extension of its brand — a premium protein that resonates with customers looking for celebratory meals.

The timing is strategic. With holiday entertaining in full swing, Honey Baked is positioning prime rib as both a luxury indulgence and a time‑saving solution. As Parade noted, the product is aimed at families who want “restaurant‑quality beef without the restaurant price tag.”

Reviews and Reactions

Early reviews from outlets like Tasting Table and AllRecipes suggest the prime rib delivers on flavor and convenience. Critics praised the juicy texture and balanced seasoning, though some noted that reheating requires careful attention to avoid overcooking.

On social media, fans of Honey Baked Ham have expressed excitement at the new option, with many seeing it as a way to elevate their holiday spread. Others joked that the company might need to rebrand as “Honey Baked Everything” if it keeps expanding its lineup.