Lay’s Unveils Its Million-Dollar Fan-Voted Masterpiece: Bacon Grilled Cheese Flavored Chips

In a delicious twist of flavor innovation, Lay's has launched its latest creation—the Bacon Grilled Cheese flavored potato chips. Selected as the winner in the 2025 "Do Us a Flavor" contest, this nostalgic snack was the brainchild of Paula George from Sapulpa, Oklahoma, who drew inspiration from her late father's classic bacon grilled cheese sandwich recipe.

After an overwhelming response with over 700,000 flavor submissions, Lay's narrowed the competition to three finalists: Bacon Grilled Cheese, Valentina & Lime, and Wavy Korean-Style Fried Chicken. The public vote was clear, and the savory Bacon Grilled Cheese chip emerged as the champion, earning Paula a $1 million prize and a permanent place in Lay's creative hall of fame.

The winning flavor promises a multi-layered tasting experience. Each bite delivers the buttery crunch reminiscent of toasted bread, the melty, nostalgic vibes of American cheese, and the irresistible savory punch of crispy bacon. Early tasters describe it as a flavor revolution that brilliantly marries comfort food with snack innovation, proving that sometimes nostalgia really does taste best when it’s crunchy.

Debuting nationwide while supplies last, the Bacon Grilled Cheese chips are set to become a limited-time summer sensation. Stay tuned as this bold new chip flavor continues to make headlines and possibly redefine the future of snacking.