Oreo is preparing to make history in 2026 with the launch of its first zero sugar cookies in the United States. The new product, officially called Oreo Zero Sugar, is designed to deliver the brand’s signature flavor while catering to consumers seeking reduced‑sugar options. The announcement marks a major expansion for Oreo, which has never before offered a sugar‑free version in the U.S. market.
Product Details
According to USA Today, Oreo Zero Sugar will debut nationwide in January 2026. The cookies are formulated to taste like the classic Oreo but without added sugar, using alternative sweeteners to maintain flavor and texture.
Early reviews from outlets such as Delish and Food & Wine note that the cookies closely resemble the original in appearance and crunch, though the sweetness is slightly lighter. AllRecipes reported that the product is aimed at consumers who want indulgence with fewer dietary compromises.
Market Context
The launch reflects growing demand for better‑for‑you snacks. As Tasting Table highlighted, Oreo’s parent company Mondelez has been expanding its portfolio to include more health‑conscious options, and the zero sugar Oreo is part of that strategy.
The move also positions Oreo to compete with other brands offering sugar‑free or reduced‑sugar cookies, while maintaining its status as one of America’s most iconic treats.
Availability
- Release Date: January 2026
- Where: U.S. retailers nationwide
- Packaging: Similar to classic Oreo designs, with clear “Zero Sugar” branding to distinguish the product
Reception
Initial reactions have been positive, with People noting excitement among fans who have long requested a sugar‑free Oreo. Food writers have described the product as a “surprisingly faithful” take on the original, though some caution that taste differences may be noticeable to longtime Oreo loyalists.
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