Pizza Hut Sparks Debate with New Spicy Hawaiian Lover’s Pizza

Pizza Hut is fanning the flames of one of the most polarizing food debates of all time—pineapple on pizza—with the launch of its Spicy Hawaiian Lover’s Pizza, a bold new addition to its limited-time Hut Lover’s Pizzas lineup. Available nationwide for $12.99, this summer release is already stirring up strong opinions from both pineapple purists and pizza traditionalists.

What’s on the Pie?

The Spicy Hawaiian Lover’s Pizza isn’t your average tropical slice. It features a spicy marinara base, topped with ham, bacon, pineapple, jalapeños, and a dusting of red chili flakes—a fiery remix of the classic Hawaiian combo. The result is a flavor profile that’s equal parts sweet, salty, and spicy, designed to appeal to adventurous eaters and pineapple fans alike.

Why It’s So Controversial

Pineapple on pizza has long been a culinary lightning rod, and Pizza Hut’s decision to double down with heat has only intensified the debate. According to the brand’s 2025 Pizza Trends Report, 38% of Americans name pineapple as their favorite topping. But that still leaves a vocal majority who remain unconvinced—or outright horrified—by the fruit’s place on a pie.

Social media reactions have ranged from “finally, a pizza that understands me” to “this is culinary chaos.” Still, Pizza Hut is leaning into the controversy, positioning the pizza as a love-it-or-hate-it experience that’s meant to get people talking—and ordering.

Part of the Hut Lover’s Lineup

The Spicy Hawaiian joins three other pizzas in the new Hut Lover’s collection:

• Meat Lover’s: A protein-packed classic with six types of meat.
• Pepperoni Lover’s: Extra cheese, extra pepperoni, extra indulgent.
• Veggie Lover’s: A garden medley of mushrooms, onions, peppers, tomatoes, and olives.

Each pizza in the lineup is priced at $12.99 for a large and is available for a limited time through Pizza Hut’s website and app.