Wendy’s and Cheez-It Team Up for Baconator-Inspired Crackers

Wendy’s is taking its iconic Baconator beyond the bun and into the snack aisle with a brand-new collaboration: Cheez-It x Wendy’s Baconator Crackers. Launching nationwide in July 2025, this limited-edition snack fuses the cheesy crunch of Cheez-It with the smoky, savory flavor of Wendy’s fan-favorite burger, delivering a bite-sized experience that’s equal parts nostalgic and indulgent.

What’s Inside the Cracker

Each cracker is baked with 100% real cheese and infused with Applewood smoked bacon flavor, aiming to replicate the layers of beef, cheese, bacon, ketchup, and mayo that define the Baconator. While the original Cheez-It bacon flavor was meatless, it’s still unclear whether this new version is vegetarian-friendly. Regardless, the flavor profile promises to bring the drive-thru experience to your snack drawer—no grill required.

A Bundle for Superfans

For those eager to get their hands on the new snack early, Cheez-It is offering an exclusive Baconator Bundle on its website. The set includes a box of the new crackers and a Wendy’s Frosty Key Tag, which grants customers a free Jr. Frosty with any purchase through the end of 2025. Shoppers can also use the code CHEEZBURGER for free shipping while supplies last.

A QR Code with Perks

Each box of Baconator Cheez-Its comes with a QR code that unlocks a $2 discount on a Baconator sandwich through the Wendy’s app, giving fans the chance to compare the snack to the real deal—or just double down on the flavor.