Wingstop Launches First Ever Season Long Wing Pass And Expanded Lemon Pepper Trio For Football Fans

Wingstop is gearing up for football season with its biggest promotional play yet for game day hosts. This week, Wingstop officially announced the rollout of its first-ever Wing Pass alongside an expanded Lemon Pepper Trio lineup. Designed to supply game day watch parties throughout the regular season, the campaign introduces new crunchy and glazed variations of Wingstop's flagship flavor while offering dedicated fans massive season-long savings.

The Ultra Limited Twenty Seven Ninety Nine Wing Pass

The centerpiece of the football campaign is the Wingstop Wing Pass, billed as the ultimate season ticket for Sunday watch parties.

• Pass Pricing And Value: Priced at just $27.99—the retail cost of a single Watch Party Bundle—the pass unlocks up to 18 Watch Party Bundles across the regular season.
• Weekly Game Day Spread: Every Sunday morning during the 18-week regular season, passholders receive a digital offer in their Wingstop app for a complete Watch Party Bundle featuring 20 classic wings tossed in up to four flavors, a large order of fries, and a large housemade ranch.
• Ultra Exclusive Release: Wingstop capped the promotion at just 100 Wing Passes nationwide. The passes went on sale exclusively to Club Wingstop members on Thursday, September 10, 2026, at 12 p.m. CT via wingshop.com.

Expanding An Iconic Flavor With The Lemon Pepper Trio

Alongside the pass, Wingstop's Flavor Experts created two new variations built on the chain's signature dry rub, giving guests three ways to enjoy Lemon Pepper:

• Original Lemon Pepper: The classic zesty lemon and cracked black pepper dry rub.
• Lemon Pepper Chili Crunch: The classic dry rub finished with crispy Korean chili crunch for added texture and heat.
• Lemon Pepper Chili Glaze: A sweet and citrusy glaze topped with crispy Korean chili crunch for a saucy twist.

"Lemon Pepper is an iconic flavor, and Wingstop is proud of the role we've played in bringing it to fans around the world," stated Michael Skipworth, President and CEO of Wingstop. "It's our biggest play yet for the rituals that make football season so special, with even more to come."

The Lemon Pepper Trio opened for early access to Club Wingstop members on September 10 before launching nationwide across participating U.S. locations on Tuesday, September 15, 2026.