Burger King is Facing a Lawsuit for Making Whoopers Appear Bigger Than They Are in Ads!

Burger King is facing a lawsuit that claims their advertisements aren't honest about how big their Whopper burger really is. Nineteen people from 13 different states have come together to say that Burger King makes the burgers look bigger in ads than they are in reality. This lawsuit, which began in 2022, will continue because a judge decided it involves more than just typical marketing exaggeration.

The Main Issue

These people say Burger King’s ads show Whoppers with huge meat patties and ingredients spilling over the bun, making them seem about 35% bigger than what customers receive. They feel deceived and are asking for financial compensation. They also want Burger King to either change their advertising or make the burgers match the promotional images.

Burger King's Side

Burger King argues that it's normal to make food look appetizing in ads. They say the beef in their ads is the same as what's served in the restaurants, though they do make some changes for photos. They believe customers understand that the images are meant to look good and not show actual sizes.

The Judge’s Decision

Judge Roy Altman has agreed that the case should go on, despite Burger King's defense. He noted that post-2017 Burger King ads show Whoppers looking larger than they used to, which supports claims of significant overstatement. Although similar lawsuits against McDonald’s and Wendy’s were dismissed in 2023, this case seems to have enough merit to investigate further.

What’s Next for Burger King?

With the lawsuit ongoing, Burger King may face more scrutiny over its advertising practices. If the group wins, it could change how fast-food chains market their food and might lead to stricter food advertising regulations. Customers will have to wait and see if their Whoppers will start matching the size shown in ads or if the legal process will alter how fast food is presented in the future.