Cinnamon Toast Crunch Goes Savory with First-Ever Bacon-Flavored Cereal

In a move that’s turning heads—and taste buds—General Mills has unveiled a limited-edition Cinnamon Toast Crunch Bacon Flavored Cereal, blending the brand’s iconic cinnamon-sugar swirls with the smoky essence of Hormel Black Label bacon. This unexpected mashup marks the first time the beloved cereal has ventured into savory territory, and it’s already sparking curiosity across breakfast tables and social media feeds.

The Collaboration That Sizzles

The cereal is the result of a renewed partnership between Cinnamon Toast Crunch and Hormel Foods, following last year’s successful launch of Cinnamon Toast Crunch-flavored thick-cut bacon. This time, the roles are reversed: instead of bacon tasting like cereal, the cereal now tastes like bacon. According to General Mills, the new product is “infused with the smoky flavor of Hormel Black Label bacon and blasted with Cinnadust,” creating a bold, sweet-and-savory experience that’s unlike anything else in the cereal aisle.

Where to Get It

Starting July 8, 2025, fans can purchase the cereal exclusively at Walmart.com for $5.84 per pouch, while supplies last. Each 6-ounce pouch features co-branded packaging with Cinnamon Toast Crunch’s signature Cinnaswirls and Hormel’s bacon branding, making it a collector’s item for cereal lovers and bacon enthusiasts alike.

What’s Inside the Bowl

Despite the bacon branding, the cereal contains artificial bacon flavor—so no actual meat is involved. That hasn’t stopped early tasters from weighing in. TikTok reviewer @snackolator described the flavor as “not terrible,” noting that while the combination is unusual, it’s surprisingly snackable. The cereal retains its classic crunch and cinnamon base, with a smoky twist that’s more subtle than overpowering.

Rewriting the Rules of Breakfast

General Mills and Hormel say the new cereal is part of a broader effort to “rewrite the rules of breakfast,” challenging traditional notions of what belongs in a cereal bowl. “We’re shaking up the way bacon fits into daily routines,” said Aly Sill, Senior Brand Manager at Hormel Foods. Brandon Tyrrell, Senior Marketing Manager at General Mills, added that the collaboration gives fans “even more reason why they Must Cinnadust.”

Whether you’re a bacon devotee or a cereal purist, this release is a bold experiment in flavor fusion—and a reminder that breakfast is still the most adventurous meal of the day.