Heinz Just Solved the Biggest French Fry Problem With Its New “Dipper” Box

Heinz is kicking off 2026 with a genuinely clever piece of packaging innovation: a French fry box with a built‑in ketchup compartment. Called the Heinz Dipper, the new container is designed to make on‑the‑go dipping easier, cleaner, and far less chaotic — and it’s already rolling out across restaurants and stadiums worldwide.

What the Heinz Dipper Is

The Heinz Dipper is a redesigned fry box featuring a small, integrated pocket that holds ketchup (or mayo), eliminating the need for balancing packets, squeezing sauce onto napkins, or attempting to dip while walking. The pocket is shaped like the brand’s iconic Heinz Keystone label, turning the logo into a functional part of the packaging.

The design is patent‑pending, and Heinz describes it as the first major reinvention of the fry box in more than 75 years.

Where It’s Launching

The Dipper is debuting in 11 countries, including the U.S., Canada, Mexico, Brazil, Germany, Italy, Portugal, the Philippines, Thailand, China, and Kuwait. In the U.S., it’s appearing first at select restaurants, arenas, and sports stadiums, where on‑the‑go eating is most common — and most chaotic. Heinz says this is its largest global packaging activation to date, serving as a test for broader rollout.

Why Heinz Created It

According to the brand, the Dipper was developed to solve a universal pain point: eating fries with ketchup while moving.

Research cited by Heinz shows that:

• A majority of fry‑and‑ketchup lovers have spilled sauce while trying to dip on the go.
• Many consumers admit they’ve skipped condiments entirely because the packaging wasn’t practical.
• The Dipper aims to fix that with a mess‑free, one‑hand‑friendly design.

How It Works

The fry box looks like a standard red‑and‑yellow container, but one side folds out into a sturdy mini cup. Customers can:

• Squeeze ketchup directly into the pocket
• Use it for mayo or other sauces
• Dip fries without juggling packets or containers

It’s simple, intuitive, and — as many online commenters have already said — “why did no one think of this sooner?”

Early Reaction

Food fans and packaging nerds alike are calling the Dipper “genius,” “long overdue,” and “the future of fry eating.” The design has gone viral on social media, with people praising the practicality and the way the pocket cleverly mirrors the Heinz logo.