KitchenAid is turning up the volume on fall baking with a new sweepstakes that’s equal parts stylish and star-powered. The brand has unveiled a limited-edition Taylor Swift–inspired stand mixer in a bold Tangerine hue, and it’s being given away through a nationwide contest that runs from Sept.29 to Oct.3, 2025.
The giveaway celebrates Swift’s influence on home cooking culture—especially after her recent revelation that she’s been baking rainbow sourdough bread—and taps into the seasonal surge of baking enthusiasm as fans prepare for cozy kitchen projects.
Why Tangerine Twinkle?
The mixer’s vibrant orange shade was chosen to reflect Swift’s creative spirit and the warmth of fall. According to KitchenAid, Tangerine is one of the brand’s most expressive colors, symbolizing energy, joy, and boldness—qualities Swifties associate with the singer herself, and her new upcoming album "The Life of a Showgirl".
The mixer is part of KitchenAid’s Artisan Series and features the brand’s signature tilt-head design, 10-speed control, and 5-quart stainless steel bowl. It’s ideal for everything from cookies and cakes to Swift-inspired sourdough loaves.
How to Enter
Fans can enter the sweepstakes by visiting KitchenAid’s official contest page and submitting their information. No purchase is necessary, and winners will be selected at random. The contest is open to U.S. residents aged 18 and older.
KitchenAid is also encouraging fans to share their baking creations on social media using the hashtag #KitchenAidSwiftSweepstakes, turning the giveaway into a celebration of creativity and community.
Fan Reactions
Swifties and home bakers alike are loving the crossover. TikTok user @swiftbakes posted, “I didn’t know I needed a Taylor Swift mixer until now,” while Instagram user @kitchenvibes wrote, “Tangerine is the new reputation era.” The mixer has already become a coveted item among collectors and baking enthusiasts.
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