Starbucks has managed to gather an Italian audience and is now betting on a very important Italian ingredient to keep them satisfied — including olive oil. However, this will only be for a limited period. Keep reading to find out more.
Italians have some rules about coffee that have become a norm to obey. For example, they only take cappuccino as a morning drink rather than an afternoon pick-me-up.
In most of their cafes, the coffee is served at the counter and it is also consumed there while they stand. When it comes to preparing acceptable coffee, they only entertain a few variations which usually just involve the amount of water used and/or milk to be added.
These are known facts however Starbucks, which offers a long list of variations opened its doors to Italians in 2018 and has since amassed a great following.
Photo credit: Starbuck Oleato
Recently, the company made a bet once more by rolling out a combo of two ingredients it knows Italians love — coffee and olive oil.
On the first day of fashion week, the new beverage which was named Oleato, made a debut in an invitation-only dinner at the Starbucks Reserve Roastery in Milan.
The event was attended by the likes of pop star Lizzo and Vogue's top editor in America, Anna Wintour. The following day, Oleato, which means oiled, or greaseproof, was introduced to people at the company's flagship Italian venue in Downtown, Milan.
There were five oil-infused beverages on the menu. According to Howard Schultz, a leader at Starbucks, the idea was his own and he got it while traveling through Italy last summer.
He called it the "unique alchemy of two of nature's most transcendent ingredients." This may be true for some but is coffee and olive oil really a good idea?
The answer is yes. Adding fats to coffee is becoming a more common practice, thanks to paleo and keto diets. Below are some of the benefits of putting olive oil in coffee:
Would you try Starbuck's Oleato?